COURSE CATEGORY
Skills
Writing Engaging Content to Attract New Clients
Reviewed on 9 February 2024
The purpose of the module Writing engaging content to attract new clients is to give you the tools to improve your ability to write clearly, succinctly and in a way that interests your target readership. The end goal? To create engaging and easy-to-read content which your clients will finish reading and find useful.
In this content-drenched world, readers don’t want essays. They want snappy, informative pieces of writing which are well-written, relevant and compelling.
Content can be defined as “information and experiences that provide value for an end-user.” Content can be delivered via many different media. The module Writing engaging content to attract new clients highlights the issues with new media and how to address these issues in your writing.
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TARGET AUDIENCE
All lawyers
CPD POINTS
1
TYPE
Text-based interactive course
Course Author: Elana Benjamin
Elana Benjamin is a qualified lawyer and freelance writer. In 2014-2015, her work has been published in the Sydney Morning Herald, Sunday Life/Sunday Age magazine, Essential Kids and Indian Link newspaper. She is also the author of the memoir/history: My Mother’s Spice Cupboard: A Journey from Baghdad to Bombay to Bondi (Hybrid Publishers, 2021).
Elana worked for many years in the corporate insurance sector, specialising in financial lines claims at major Australian and Lloyds-backed insurers and underwriting agencies. Elana holds an Arts/Law degree from the University of New South Wales.
