Reviewed March 2019
The purpose of the module Writing engaging content to attract new clients is to give you the tools to improve your ability to write clearly, succinctly and in a way that interests your target readership. The end goal? To create engaging and easy-to-read content which your clients will finish reading and find useful.
In this content-drenched world, readers don’t want essays. They want snappy, informative pieces of writing which are well-written, relevant and compelling.
Content can be defined as “information and experiences that provide value for an end-user.” Content can be delivered via many different media. The module Writing engaging content to attract new clients highlights the issues with new media and how to address these issues in your writing.