COURSE CATEGORY
Practice Management
Dealing with the media – Getting started
Western Australia Customers
Please note this course has not been updated in the last twelve months and does not satisfy the requirements for CPD in WA.
Updated December 09, 2020
This module by Paul Bateman a Melbourne writer, freelance journalist and communications professional will provide you with an overview of the media – its needs and wants, and the various forms in which it operates – and will offer an introductory guide to successfully engaging with the media and managing your media relations.
The module includes:
- tips for preparing your organisation for its media engagements;
- advice and suggestions for making the most of your media opportunities; and
- tools for shaping your media encounters.
To provide the user with:
- an understanding of why engaging proactively with the media really matters
- an appreciation of the contexts and forms in which the media operates
- tools and techniques for engaging successfully with the media
- the ability to confidently assess the media opportunities available to your organisation prior to engaging with the media
- the ability to appreciate and utilise the range of media engagement options at the disposal of your organisation
Get Started – We Give You Options!
Simply choose the option below that best suits your needs.
TARGET AUDIENCE
Anyone interested in or involved with promoting their services via the media.
CPD POINTS
1
TYPE
Text-based interactive module
Course Author: Paul Bateman
Paul Bateman is a Melbourne writer, freelance journalist and communications professional. Paul is currently a Senior Policy Adviser, Creative Victoria (DEDJTR).
He has, for almost two decades, written for numerous newspapers, magazines, websites and specialist publications.
For four years, he presented a fortnightly segment on Melbourne people and Melbourne history for the 774 ABC Melbourne Breakfast program.
He was written extensively for The Age, where he has been published in almost every section of the newspaper, including the opinion pages and Good Weekend magazine. In the summer of 2000-01, he wrote a daily column for The Age on Melbourne history.
Paul is a former State Library of Victoria journalist (2006-2009) and former corporate communications advisor within the Victorian Department of Premier and Cabinet (2010-2014).
Paul has a Bachelor of Law degree and a Bachelor of Arts degree from Monash University, Clayton (1996).
