COURSE CATEGORY
Practice management and business skills
Build your profile and practice – marketing foundations for lawyers
Reviewed on 5 December 2023.
For mid-career lawyers, the switch from legal technician to leading the charge for new clients can be quite a shock. In many ways, the skills required are entirely different. However, mastering the ability to attract new business is essential, in most firms, to making partner.
In this course, Shelley Dunstone will cover:
- The ten building blocks for building your legal practice
- How word-of-mouth marketing really works; and
- what is (and isn’t) thought leadership
Completion of this course will earn you 1 CPD point
TARGET AUDIENCE
General practitioners
CPD POINTS
1
TYPE
Video-based interactive module
Course Author: Shelley Dunstone
Shelley is an Australian lawyer who also holds qualifications in Marketing.
She founded Legal Circles in 2001, to help lawyers achieve their business and career aspirations. Her passion is to help lawyers make the most of their unique skills and qualities, so they can develop a practice and a career they truly enjoy.
Shelley was admitted as a lawyer in 1981 and practised in a variety of legal fields before specializing in commercial litigation. She has been a partner of a mid-sized Australian commercial law firm, and has also worked as a freelance lawyer, helping small firms and sole practitioners to deal with large litigious matters.
Shelley is an Adjunct Lecturer with the College of Law, and is the author of A Practical Guide to Drafting Pleadings (published by Thomson Reuters).
She is a life member of the Australasian Legal Practice Management Association, and Co-Chair of the Senior Lawyers Committee of the International Bar Association.
She is a regular presenter at conferences around Australia and internationally.
