COURSE CATEGORY
Practice management and business skills
Large firms – business planning, marketing and client development
Reviewed on 6 November 2025.
Running a large legal firm in Australia comes with distinct challenges in business planning, marketing, and client development. Balancing growth while maintaining personalised service, navigating complex client needs, and staying ahead of the competition demands strategic vision and careful planning.
Success lies in scaling effectively while preserving quality and client trust. In this course, Sue-ella Prodonovich will guide you through the following key topics:
- Three assets of a successful practitioner
- The strategy choice cascade
- The four pillars of practice growth
- Market segments and personas
- Managing your portfolio
- Three levels of marketing
- 11 ways to build business
Completion of this course will earn you 1 CPD unit
TARGET AUDIENCE
Solicitors in general practice.
CPD POINTS
1
TYPE
Video based interactive module
Sue-ella Prodonovich
Sue-Ella Prodonovich is one of Australia’s leading specialists in business development for the professional services and business-to-business (B2B) sectors. Her clients include some of the country’s – and the world’s – best law, business consulting, engineering and architecture firms.
Sue-Ella has more than 20 years senior-level experience winning work and growing businesses in these complex industries. Over that time, she has given countless professionals the tools they need to attract and retain clients and build more profitable, more sustainable and more enjoyable practices.
